ROO UGC Services on Big Brother

ROO recently activated the UGC component of the 2008 Big Brother Australia site and now the public is voting for their favorite potential housemate. Using ROO’s user generated content module, audition clips are being loaded online to the site. ROO is also powering the video component of the project. The top 3 most popular video applicants will make it through to the actual TV series early next year. Check out the BB08 contestants and vote here.

ROO UGC Services in Action

In our ongoing efforts to provide safe and easy ways for businesses to create an open dialogue with consumers, ROO is please to announce the UGC component of the Big Brother Australia site has been activated.

Visitors to the Network Ten owned site have the opportunity to submit a 90-second audition clip. The show’s viewers will have the opportunity to vote for who they do—and do not—want to reside in the Big Brother 2008 house.

Want to be on the show? Check it out here.

ROO UGC Goes Country

With the popularity of user generated content sites such as YouTube, MySpace and Facebook, it is no wonder eMarketer has projected ad revenues from UGC sites will climb to 4.3 billion by 2011. 

Moreover, an April 2007 Accenture study indicated nearly 70% of senior media executives surveyed felt their businesses will profit through UGC within three years; while 62% felt they would profit through advertising and sponsorship of social media. UGC via online video, mobile, blogs is hot—consumers all want their 15 minutes of fame.  And ROO is happy to help.

We have recently partnered with ABC Radio Network’s American Country Countdown to enable a UGC component for the company’s Superstar Content. Aspiring country stars are able to upload a 30-second clip showcasing their vocal talents to the ACC site.  Each week five videos are selected by a panel of experts and posted to the ACC-powered ROO Video Player.  Visitors are then able to vote on their favorite budding Superstar.

Showcase your inner Country Music Superstar here.