NBC Begins Using Push Technology

Yesterday, NBC announced they will be launching a new service, “NBC Direct,” which will enable users to download and view popular NBC programming directly to their desktops for up to one week after broadcast.

The company mentions that later in the beta launch, users will be able to pre-select their favorite NBC programs and have those shows automatically delivered to their computers immediately after broadcast. This type of subscription-based “Push” delivery is not new.  ROO and our newly formed division, ROO Business Solutions (RBS), are also working with this kind of technology to help business deliver quality online experiences though peer-enablement—and Push delivery.

RBS has created the Peer Distribution Network (PDN)—a peer-enabled (Peer-2-Peer) network that allows for high-capacity file delivery. The PDN seamlessly integrates with existing networks, supports all digital devices, delivery methods, DRM and so much more. We’ve created a client that can be installed into any type of device — gaming consoles, set top boxes, mobile phones — all of which help make the delivery of digital content more efficient.

Learn more about RBS.

Online Video Searches

Here at ROO, we realize consumers want the freedom to search for videos from multiple locations online. That’s why we’ve recently started syndicating our video feeds to several of the Web’s top video search engines including Yahoo, Blinkx, Clipblast, Purevideo, Everyzing, Dabble and AOL.

Using our Media RSS feeds, our Website partners are able to drive traffic from these search engines, back to their ROO-powered Video Player. Currently, we are utilizing our Media RSS to drive traffic to our own Video Portal, ROOTV.  Check out some of the searchable videos on Blinkx.