ROO adds MoMedia content

MoMedia International, a leading international producer and distributor of digital entertainment, has signed a distribution deal with ROO to license content produced by Madrid-based, “how-to” guide specialist Canalmicro.  The deal includes Canalmicro’s “See & Enjoy”, a 600 clip series of video recipes with cooking tips for everyone; “Wonder & Enjoy”, a series of “how-to” magic tricks; and, “Ride & Enjoy”, a series about bicycle repair and maintenance for road and street bikes.

Consumers More Engaged With Online Video

A recent study from the Simmons branch of Experian Research indicates that consumers pay more attention to video ads viewed online than ads that are viewed on television. Researchers found that people are 47% more engaged with ads seen online than on television.
The study further found that users are 18% more engaged with ads in general which are viewed online - video, display and text ads are included.

Americans More Wired

Within the span of eight months, the use of online and mobile devices for entertainment has rocketed among online US consumers, according to the second edition of the “State of Media Democracy” new-media survey from Deloitte & Touche, reports Reuters.

• About 38% of consumers are watching TV shows online, 36% use their cell phones as entertainment devices and 45% are creating online content like Web sites, music, videos and blogs for others.
• About 20% of consumers said they are viewing video content on their cell phones daily or almost daily. 
• 67% said they would be willing to be exposed to more online ads in return for free content that’s valuable.  However, 37% said they would rather pay for online content than be exposed to advertisements.
• 69% said they are watching or listening to consumer-generated content.