Americans More Wired

Within the span of eight months, the use of online and mobile devices for entertainment has rocketed among online US consumers, according to the second edition of the “State of Media Democracy” new-media survey from Deloitte & Touche, reports Reuters.

• About 38% of consumers are watching TV shows online, 36% use their cell phones as entertainment devices and 45% are creating online content like Web sites, music, videos and blogs for others.
• About 20% of consumers said they are viewing video content on their cell phones daily or almost daily. 
• 67% said they would be willing to be exposed to more online ads in return for free content that’s valuable.  However, 37% said they would rather pay for online content than be exposed to advertisements.
• 69% said they are watching or listening to consumer-generated content.