Downloading Videos On The Rise

The downloading and viewing of broadband video among adult Internet users continues to rise, according to a report from Horowitz Associates.

• About 61% of Internet users download online video content at least once a week and 86% do so on a monthly basis, compared to 45% and 71%, respectively, in the 2006 study. News and user-generated, non-professional content are the most often viewed genres, followed by movie previews/trailers, music videos, and previews/segments of TV shows.
• Among those with video-enabled handheld devices, about 35% watch video on their devices at least weekly and 62% do so at least monthly, translating to 18% of Internet users overall who watch video content on a handheld device at least monthly. This figure is up from 8% just one year ago.