User Engagement Importance Increases

A recent study shows that companies are paying more attention to online customer engagement than ever before. 77% of them say its importance has increased and 90% say that its either “essential” or “important”. 29% say they plan on using video sharing sites in the future to interact with customers.

NJ Nets on ROO TV

ROO has added more great content and channels with the addition of NJ Nets Basketball coverage from the YES Network.  This is the premier destination for any Nets fans.  Check it out here.

New Yorker Cartoons on ROO TV

ROO continues to expand their digital video library with engaging content and channels.  Animated New Yorker cartoons from Ringtales were recently added within the Business channel on ROO TV.  Check it out on ROOtv.com.

Online Video Becomes More Mainstream

According to a recent study, nearly 50% of the US population is watching online video once each week.  62% of these users are interested in funny clips, followed by news clips (42%).  Music videos came in at 41% and user generated content, 40%.

ROO Powers McFly TV

We are pleased to announce the launch of a new video player for Universal Music UK band, McFly.  Here you can watch McFly videos including behind the scenes footage, powered by ROO.  Check out McFly TV here.

ROO launches DoeTV

ROO is pleased to announce the launch of a new ROO powered Video Player for the Doe Fund.  Their re-designed website features DoeTV where you can play clips of Doe Fund stories.  Check out their new player.

ROO Launches Video Player for The Fratellis

Universal Music UK band, The Fratellis, recently added Fratellis TV to their site, powered by ROO.  Here you can watch the band’s videos, live footage and create your own playlists.  Check it out here.

Internet Advertising Reaches Historic High

IAB and PricewaterhouseCoopers recently announced that Internet advertising revenues exceeded $5.2 billion for the 3rd qtr of 2007, representing yet another historic high and a $1.1 billion increase (25.3%).  This further demonstrates the value of digital media and the acceptance of this medium as a benefit to any marketing strategy.

More ROO Powered Sites

ROO continues to add to its growing network of sites by recently going live on Jambo! Business.  This business network for educating the budding entrepreneur has added an ad-supported video player powered by ROO.  Check out their great new player.

ROO Launches a New Player for News AU

We are pleased to announce the launch of a new Home Page player for news.com.au. This large format mini-player includes 4x thumbnails and is also located on their Money and Technology home pages.  The mini-player is a custom built, HTML/Flash hybrid and supports pre-roll advertising and custom branding. More players will be rolling out soon.