News for ROO

Consumers continue to turn to the Web for their daily dose of news. According to a recent study published by Advertising.com and Insight Express, 62% of consumers are streaming news content—up 13 % in the first half of 2007 over the second half of 2006. A separate study conducted by the Bivings Group indicated 92 of the top 100 U.S. newspaper sites offer video.

Our expert content team understands this growing trend and is pleased to announce a recently formed partnership with Fox News.  Through our partnership with Fox News, ROO will syndicate local and regional news from Fox Affiliates within the country’s top 25 top Areas of Dominant Influence (ADI).